AS THEY REINVENT THE RULES OF CONTEMPORARY MARKETING
Honoring those individuals who are changing the rules of contemporary marketing is at the heart of The Internationalist’s mission, and the 2015 Internationalists of the Year represent many of the champions behind exciting brand developments and new marketing thinking. Amid today’s fast digital pace with its emphasis on accountability, transparency and data, combined with a re-set global economy, the extraordinary efforts of these individuals insure that critical marketing programs move ahead and make a difference.
According to their peers, Internationalists of the Year are inspirational leaders-- champions of multinational strategy, adept at innovative communications, advocates of responsible brand-building and inventors of how we re-think marketing's new capabilities. They take marketing risks that produce results in multiple markets or influence worldwide thinking about good practices. Without their direction, many international programs simply would not come to fruition.
This marks the 11th Annual Edition of Internationalist of the Year; all those named remain Internationalists throughout their tenure in the marketing industry. All are also invited to become part of THE INTERNATIONALIST 1000 initiative-- 1000 Marketers Around the World Reshaping the Future of Marketing in global partnership with the ANA/ Association of National Advertisers. This is a group of dedicated industry leaders who are reshaping our understanding of marketing’s expanding role throughout the world.
Internationalists may also be part of the annual Internationalist/ANA book series called The Reinvention of Marketing, published by INGRAM. Each chapter highlights the work and ideals of a leading marketer. The book is intended for current marketers-- and future ones-- as it has also become a "living" text book for marketing universities around the world-- complete with current case studies and the potential for chapter participants to be guest lecturers.
The Internationalists-- past and present-- will be honored at an elegant and intimate peer-to-peer dinner in New York on March 10, 2016, followed by a new Internationalist/ANA initiative called Setting the Global Marketing Agenda on March 11, 2016.
Every year since 2004, The Internationalist has named those international marketers who are truly the people behind the year’s outstanding marketing achievements. Winners represent a variety of industries and a diversity of locations. Yet, all take the role of international brand champion to heart. Without their extraordinary energy, inspiration and experience, many multinational programs simply would not get off the ground.
All Internationalists are nominated by their industry colleagues for their current work during a 3-month Call for Entries. Nominees should "break the mold" with their multinational brand communications, as well as their individual skills and drive. Candidates are selected by these peer-to-peer nominations and the evaluations of the Internationalists Committee, past Internationalists, and The Internationalist Editorial Board.