Vice President of Marketing
LG Electronics USA
Dave VanderWaal has proven how in-store marketing in the highly-competitive retail space can make a difference for even well-known brands. In fact, after bolstering LG's US marketing strategies across its appliance and consumer electronics businesses, he was given a larger marketing role. In 2015, VanderWaal was named Vice President of Marketing, LG Electronics USA with responsibility for overseeing all advertising, consumer research, sponsorships, promotion, shopper insights and digital marketing initiatives for LG's Home Entertainment and Home Appliance business units in the United States.
The promotion follows his induction into the prestigious Point of Purchase Advertising International (POPAI) Hall of Fame. POPAI, a global association of more than 1,400 organizations and leading members in the retail marketing industry, works to promote, protect and advance the broader interests of the in-store marketing community.
For its Hall of Fame honors each year, the organization accepts nominations from its members to recognize industry professionals with more than 25 years of experience who have made significant contributions to the in-store marketing community and observe ethical business practices throughout their careers. David VanderWaal was one of only four marketing professionals to receive this distinction in 2015.
LG Electronics USA has been at the forefront at bringing retail partners holistic shopping solutions that help drive sell-through for LG products and elevate brand awareness for entire product categories. LG has used sophisticated electronics to enhance the retail experience with programs that provide total education for shoppers in a range of product categories, from OLED and 4K Ultra HD and Smart TVs to refrigerators, clothes washers and dryers. Throughout its broad product mix, in-store merchandising vehicles are a centerpiece of LG's successful go-to-market strategy in the United States.
Dave VanderWaal's more than 25 years of industry experience includes spearheading marketing strategies for such top brands such as Sprint, Hallmark, Maytag, Jenn-Air and Amana in addition to numerous roles within LG Electronics USA.