SVP Spirits Marketing
Pierre Berard is an innovator, a Pernod veteran, and a true internationalist who has lived and worked in Europe, China and the Americas. From his strong results in China to the launch of the "Martell Caractere" cognac in collaboration with Andy Garcia to his leadership of the US Spirits marketing team, he has focused on the delivery of insightful and emotionally-engaging ideas that encourage consumers to become brand advocates.
He joined Pernod Ricard USA in 2013. Prior to his New York appointment, Pierre Berard held numerous leadership positions at Pernod Ricard in Europe and China. He served as Marketing Director, Pernod Ricard China, following his role Marketing Director in China for Martell Cognac, Perrier-Jouët and G.H. Mumm. Previously, he was International Brand Director for Martell in Europe and the Americas, and before that held various brand management and marketing positions, including innovation leader, for the Pernod Brand Company.
He joined Pernod Ricard in 1998 with Campbell Distillers in London, and holds a Master’s degree in Marketing and Communication from ESCP Business School in Paris.
Pernod Ricard SA is headquartered in Paris, while Pernod Ricard USA is the company’s largest subsidiary. The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such renown champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.