VP Global Brand Marketing, Lifestyle Brands
Marriott International
As VP Global Brand Marketing, Lifestyle Brands for Marriott International, Dan oversees the global marketing programs for a growing portfolio of lifestyle brands, including Renaissance Hotels and AC Hotels. Each of these brands at Marriott International is positioned to serve today’s savvy traveler by delivering high design and technology-forward experiences at every price point.
These brands are part of Marriott International’s luxury and lifestyle brands portfolio currently includes The Ritz-Carlton Hotel Company, EDITION, JW Marriott Hotels & Resorts, the Autograph Collection, Renaissance Hotels, AC Hotels by Marriott and Moxy Hotels. Accounting for 25 percent of the company’s system wide pipeline, Marriott expects to add more than 200 luxury and lifestyle hotel projects over the next several years, reflecting over $15 billion of investment by the company’s owners and franchisees.
Dan joined Marriott International in 2009 as VP Global Marketing, Renaissance Hotels, Marriott’s signature lifestyle brand. There he defined and executed the brand’s global marketing strategy across all channels and oversaw brand positioning, advertising, digital and social media, public relations and global experiential strategy for more than 150 hotels in 35 countries. He moved into his current position in 2014.
An experienced international marketer, Dan started his career in consulting positions at Accenture and IBM before moving on to senior marketing positions at Unilever and AOL. He is a graduate of the University of Virginia and holds an MBA from the JL Kellogg Graduate School of Management, Northwestern University.
No comments:
Post a Comment