As VP Marketing Execution & Operations for Hilton Worldwide, Jennifer Chick faces the daunting challenge of localizing an extraordinarily rich array of Hilton marketing, across multiple Hilton property brands, and in every market around the world.
Founded by Conrad Hilton in 1919 the Hilton Worldwide portfolio now includes nearly 5,000 hotels with over 750,000 rooms in over 100 countries around the world. Making Jen's task even more daunting, each and every individual hotel location around the world has endless needs for individualized materials, as each individual property has different entertainment options, occasion specials, even dining and local market attractions to promote on a continuous daily, weekly, monthly basis. Rarely does the challenge of non-stop global-local marketing rise to this level!
Hilton is fortunate to have an experienced marketer such as Jen leading the charge. Having honed her skills on the agency side of the business with stints at McCann Erickson and Arnold Worldwide earlier in her career Jen went on to become a Principal at Marketbridge prior to joining Hilton in 2011.
In her current position Jen is shepherding Hilton to a new era of cutting edge marketing through the application of advanced technologies to empower distributed marketers around the world to dynamically adapt marketing materials, across any media channel, to meet the unique and ever-changing local requirements.