Senior Vice President Chief Marketing Officer
Jerri DeVard understands what it takes to reposition a brand, change a mindset and drive business in a new world order. If that sounds like a tall order-- it is, but Ms. DeVard is not daunted by challenges. A true 21st century executive, she considers marketing to be the heart and soul of an organization. And she firmly believes that marketing should drive ADT’s growth, not simply support it. Or as she says of the company’s great success despite new competition in “smart home” security: “We are the engine. If it doesn’t happen in marketing, it doesn’t happen.”
As Senior Vice President and Chief Marketing Officer for The ADT Corporation, Jerri DeVard leads the company’s marketing efforts across the Residential, Business and Health business units. She is responsible for all strategic, operational and financial aspects of ADT’s integrated marketing programs including brand advertising, digital marketing, communications, lead generation, sponsorships, media, and other initiatives.
Before joining ADT in March 2014, Jerri DeVard served as Nokia’s first Chief Marketing Officer. As a member of Nokia’s executive committee, she oversaw all global and local marketing, advertising, brand management, insights, retail, partnership, and sponsorship activities for consumer and small business. Before joining Nokia, she held various marketing leadership positions in Fortune 100 organizations including Senior Vice President, Marketing and Brand Management for Verizon Communications, Inc. and Chief Marketing Officer, e-consumer for Citigroup.
Ms. DeVard has a Bachelor of Arts in Economics from Spelman College and a Master of Business Administration in Marketing from Atlanta University Graduate School of Business.