Global VP Brand & CEO
Shell Brands International
Dean Aragon is an internationalist with roots in the Philippines, a global thinker with a long commitment to multinational brands, who has lived and worked in several regions of the world. After nearly two decades at Unilever, he joined Shell in 2014 and has demonstrated that a devotion to great marketing strategy and innovative thinking can certainly be applied beyond categories and disciplines to enrich the role of a global brand.
Currently based in Zurich—and on an airplane—he serves as the Global Vice President Brand for Shell, leading the development of overall brand strategy, brand policies, standards and brand communications and thought-leadership for the energy giant. This includes global corporate advertising, as well as social media and media partnerships across Shell.
He also serves at the CEO of Shell Brands International AG, a Shell subsidiary that manages brand and trademark licensing to Shell companies and third parties.
His role is enormous as Shell aims to strengthen its position as a leader in the oil and gas industry, while helping to meet global energy demand in a responsible way. Today, safety, as well as environmental and social responsibility are very much at the heart of Shell’s activities.
Prior to Shell, Dean served in a number of senior level global brand marketing positions at Unilever where he shepherded Sunsilk, Tresemme, Axe, Toni & Guy and other haircare brands to new heights. He received his degree in Management Economics from Ateneo de Manila University, and interestingly, he also studied automotive technology in his high school years.