Executive Director, Global Consumer Engagement and Activation
Chris Meringolo is the Vice President of Integrated Marketing Solutions for the US Consumer division of Bayer. In her role, she leads integration of consumer promotion, media and digital marketing to drive meaningful consumer connections with the Bayer OTC brands, including Claritin, Aleve, Bayer and Coppertone. Her focus is on driving innovation and measurement to optimize the value and relevance of our communication initiatives in meeting the health and well-being needs of the people we serve.
Prior to Bayer, Chris led media, promotions and digital marketing to drive multichannel marketing initiatives around the world for Merck OTC brands.
Chris is a change agent establishing vision, core values and service models to best support her marketing organization in an ever changing consumer landscape. She leads operational activities to improve productivity and effectiveness across many practices including creative production and digital and social marketing.