Senior Vice President, Chief Marketing Officer
The Clorox Company
The Clorox Company today represents more than its namesake bleach and cleaning products, while its reach extends well beyond the borders of the US. In fact, today the company is seeing strong international growth with a footprint in more than 100 countries and with a portfolio that includes the iconic Clorox brands, as Brita, Burt's Bees, Formula 409, Glad, Hidden Valley, Kitchen Bouquet, KC Masterpiece, Soy Vay, Kingsford, Liquid-Plumr, Mistolin, Pine-Sol, Poett, Tilex, S.O.S., and Fresh Step, Scoop Away and Ever Clean cat litters.
If anyone understands the power of international, it’s Eric Reynolds who served as vice president – general manager, Europe, Middle East, Africa and Asia, overseeing Clorox’s growth and brand strategies in these regions. His previous assignments included general manager, Caribbean in the International Division and marketing director, U.S. Home Care. His career at Clorox began in 1998 as an associate marketing manager on the Brita® business.
Eric Reynolds was named senior vice president – chief marketing officer of The Clorox Company in January 2015. As CMO, he has global responsibility for all marketing functions, including brand strategy and management, personnel staffing and development, consumer insights, advanced analytics, agency management, consumer promotion, digital capabilities, media planning and buying, commercial production, and graphic design.
A native of Minneapolis, Reynolds holds a bachelor’s degree in English and economics from Saint Olaf College, and a master’s degree in business administration in marketing and strategy from the Kellogg School of Management at Northwestern University. He currently is a director of the Vesper Society, a social justice health access foundation, where he previously served as board chairman.