Vice President, Global Media & Connections Platforms
Jackie Woodward is considered by many to be the consummate global media professional. She was appointed Vice President, Global Media & Connections Platforms at General Mills in September 2014 and leads a team of marketers focused on enhancing consumer engagement through paid, owned and earned media. She recently oversaw the media review of the 150-year-old multinational foods giant, along with CMO Ann Simonds. Both Ms. Woodward and Ms. Simonds joined the company within the past 18 months.
General Mills owns many well-known brands including Cheerios, Wheaties, Pillsbury, Häagen-Dazs Yoplait and Betty Crocker, Jackie Woodward is focused on exploring new ways to reach and engage with today’s changing consumers,
Jackie joined General Mills from MillerCoors, where she was Vice President, Marketing Connections. She led MillerCoors’ media and digital marketing initiatives; sports and entertainment alliances; licensing; and business affairs. Under her leadership, the company defined its media and sports investment strategy, including significant new positions with Hispanic soccer; content strategies; a platform optimizing reach, relationships and retail activation to drive preference for its portfolio of brands; and an integrated ideas approach to drive greater consumer engagement
Prior to the merger that led to MillerCoors, she joined Miller Brewing Company in April 2006 as Vice President – Media and Marketing Services. Before the beer industry, she held several positions at McDonald’s Corporation both domestically and globally, culminating in her role as Vice President, Global Marketing where she led McDonald’s global Balanced Lifestyles initiative. She was also one of the leaders of the team that launched McDonald’s first-ever global, award-winning advertising campaign, ‘i’m lovin’ it’. From 1990-2006, Woodward oversaw the expansion of McDonald’s sports and entertainment strategy worldwide, including the launch of global partnerships with the International Olympic Committee and FIFA and the 10-year alliance with the Walt Disney Company.