Senior Vice President, Marketing and Communications
Jon Iwata leads IBM’s marketing, communications and citizenship organization, and with over 30 years at the company, he demonstrates how the tenure of a marketing leader can help a global corporation evolve while also continuing to build upon its heritage. Jon is now championing a new and powerful marketing idea at IBM called THE FUTURE OF BUSINESS IS COGNITIVE, which underscores the new abilities of IBM Watson, the technology platform that uses natural language processing and machine learning to reveal insights from large amounts of unstructured data.
Jon and his global team are responsible for the marketing of IBM’s product and services portfolio in more than 170 countries, as well as market intelligence, communications, and stewardship of the IBM brand, recognized as one of the most valuable in the world. They also lead the marketing of Watson, as its breakthrough technology is bringing cognition and artificial intelligence to healthcare, retail, financial services, education and all industries being transformed by the phenomenon of data.
Jon reports to IBM Chairman, President and Chief Executive Officer Ginni Rometty. He is a member of IBM’s Operating Team, responsible for day-to-day marketplace execution, and IBM’s Client Experience Team, which focuses on making distinctive client experience systemic across IBM. He is vice chairman of the IBM International Foundation.
Jon joined IBM in 1984 at the company’s Almaden Research Center in Silicon Valley. He was appointed vice president of Corporate Communications in 1995 and senior vice president, Communications, in 2002. He assumed his current role on July 1, 2008.