Rob Master

Vice President Global Media, Categories and Partnerships

Rob Master often reminds us that “change will never be this slow again,” and as Unilever’s global vice president of media, categories and partnerships, he is well versed in understanding the impact of those words. He oversees a global team responsible for media innovation, strategy and the development of integrated communication plans for all Unilever brands.

Prior to this position, Rob Master served as Unilever’s vice president media, North America, Latin America and Europe.  In that role, he was responsible for overseeing media strategy and investment, and crafting integrated communications plans for all brands across these regions.  He also reshaped the Unilever media and agency teams to better adapt to the rapidly-changing consumer and media landscape, and was a key driver in propelling Unilever to the forefront of digital innovation and branded entertainment, gaining the company recognition by Advertising Age as “Digital Marketer of the Year,” and one of Fast Company’s Most Innovative Marketers.

Rob Master joined Unilever in 2002 as a brand marketer, managing a number of the company’s iconic brands including Dove and Axe, and driving award-winning branding campaigns around the Dove Campaign for Real Beauty and The Axe Effect.

Prior to joining Unilever, he worked in brand marketing for PepsiCo’s Taco Bell and for various communication agencies; he also led marketing for Internet start-up eHobbies, an online retailer. He holds a B.A. in political science from the University of Wisconsin at Madison and an M.B.A. from the Olin School of Business at Washington University in St. Louis.

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