Chief Marketing Officer & Executive Vice President Brands
Moët Hennessy USA
Although an elite number of marketers can state that they spearheaded Olympic programs, Jon Potter actually competed in three Olympic Games. In fact, he represented Great Britain and England at the highest levels in field hockey-- winning bronze in the 1984 Summer Olympics in Los Angeles and, four years later, gold at the 1988 Summer Games in Seoul.
His zeal for field hockey may only be equaled by his passion for marketing—and an approach that is fearless as much as it is smart. Following his retirement from the sport, he has enjoyed a long career of significant global, regional (Europe, Africa, North America) and in-market leadership positions at major multinational organizations, including KP Foods, Nestlé, and Diageo.
Jon joined Moët Hennessy USA as EVP of Brands in July 2012 overseeing a portfolio of brands that includes Hennessy, Moët & Chandon, Veuve Clicquot, Dom Pérignon, Krug, Belvedere Vodka and Glenmorangie. His eye to digital spending and strong innovation has contributed to a lift in in the company’s operating profits. Advocating experimentation with virtual reality, big data and native advertising-- especially music video-- has contributed to the creation and dissemination of content that resonates with Moët Hennessy brands and consumers alike.
He admits to being “a marketer at heart,” and sees his strengths as a clear focus on the consumer, as well as applying a broad business perspective to brands given his past roles as a General Manager, Commercial Director and Head of Sales Development. Few marketers are at home in both the worlds of consumer packaged goods and luxury, but Jon Potter has managed to innovate in snack foods, confectionary and the beverages categories. He has built and restructured marketing teams, created a digital Center of Excellent, managed trade marketing teams and recreated marketing field resources.
One gets the feeling that there’s little he can’t accomplish, but perhaps the drive for gold never wanes.