Senior Director, Global Integrated Media
The Hershey Company
Charlie Chappell is currently leading the transformation of The Hershey Company's approach to contemporary integrated media for such iconic brands as Hershey’s, Reese’s, Kisses, Twizzlers and Jolly Rancher. Hershey's is the largest chocolate manufacturer in North America and its products are sold in over sixty countries worldwide.
He took on this new role in July after serving the company as Global Brand Franchise Leader for both Hershey Kisses, the company’s best known brand, and Brookside Chocolate, its fastest-growing brand. He also led the Brand Excellence practice at The Hershey Company where he was tasked with defining “The Hershey Way of Marketing” and was responsible for accelerating the processes and capabilities of The Hershey Company's 250 Global Marketers. From his office at the corner of Chocolate and Cocoa Avenues in Hershey, Pennsylvania, Charlie traveled the world building the capability of Hershey marketers worldwide.
Charlie joined The Hershey Company after 12 year at Procter & Gamble where he honed his skills as a Global Marketer within the $30 Billion Beauty & Grooming Division. Brands he has touched include Pantene, Herbal Essences, Old Spice, Gillette, Secret, Safeguard and Camay both in North America as well as in emerging markets such as Russia, China, Egypt and Pakistan.
He is a graduate of Purdue University and the Kellogg School of Management at Northwestern University.