Head of Marketing
In a word, Mercedes’ success in China this year was nothing short of “spectacular.” And although Freda Wang, Head of Marketing, for the luxury automaker may have a lot on her plate as the brand aims to become the world's second largest luxury carmaker this year, she makes it all seem easy. From partnerships in fashion and the arts to managing the largest media review in China’s history, sales of Mercedes cars in China are up dramatically—even with a much-publicized slowdown in the world's second largest economy and a new eye toward spending by government officials.
Ms. Wang brings new innovations in integration to Mercedes, as well as strong marketing insights. There’s little dispute that the Mercedes S-Class remains the pre-eminent automotive status symbol in China. Freda Wang has been working at Mercedes Beijing headquarters since early 2010 with roles in retail consulting and after-sales retail operations until she took on her current Head of Marketing role in 2013.
Prior to Mercedes, Freda Wang was the director of the performance improvement division of J.D. Power and Associates, the US-based global marketing information services firm that uses consumer satisfaction to help in car buying decisions. Although she also worked at AC Nielsen, her start in the industry was also at J.D. Power in Toronto as a project supervisor.
She received her MBA from Toronto’s York University at the Schulich School of Business, and completed an executive program in California at Stanford University’s Graduate School of Business.